On the Art of Shopping

As we enter December, the month consecrated to the Gods of Consumerism, it behoves me to share my meditations on the art of shopping. Some of my acquaintance would say that I am a prodigiously gifted shopper, with a superior understanding, practical and theoretical, of all aspect of shopping.

I’m inclined to agree with them.

In my extensive experience, there are two distinct modes of shopping. The first is the planned offensive. The second is the stealth strike.

The first type of shopping – the planned offensive– is the tactically safe choice. The most successful planned offensives are the result of careful reconnaissance. Like a gambler studying the form guide, or a trader monitoring stocks, the shopper needs to be aware of who is doing what in the retail arena to best inform their strike and maximise its tactical utility. Online shopping, e-newsletters, and company websites are principal sources of intelligence, and should be regularly consulted.

For instance: back in October, it came to my attention that the Undercurrent market was occurring the last weekend of November, at the National Portrait Gallery. Ten minutes reconnaissance on stallholders websites confirmed what I suspected: that Undercurrent presented a tactical opportunity to do the vast majority of my (considerable) Christmas and December/January birthday shopping in one fell swoop. From October onwards, I began a concerted savings effort to facilitate this retail offensive. Last Saturday, within the space of 90 minutes, I came, saw, conquered, pillaged those markets like Ghangis Kahn raiding a small Eurasian village. All under budget, no less (Wayne Swan: call me).

Yet, while it was immensely satisfying to return home - the acrid smell of burning plastic emanating from my wallet a pleasant reminder of battles fought and won - pouring over my spoils left me somewhat cold. Although it was a technically brilliant piece of shopping, well planned, well budgeted, well executed, last Saturday was missing something critical. It was too tactical, too safe.

For, you see, the true shopper – and we are rare beasts indeed – has an instinct for retail, an instinct honed over years of patient self-discipline, reflection, and practice. It’s an instinct that propels them to undertake rash, bold, sudden action: to stealth strike. Stealth strikes, while illogical at the outset, inevitably result in the most pyrotechnic of victories, provided that the true shopper unswervingly trusts their instincts. Like a fisherman who knows when the trout are running, like the hunter who knows where bears shit in the woods, a true shopper can sniff the air and detect the faintest whiff of smoke that informs them that a sale is on. This is why shopping is an art, not a science: it must be felt. And a visa card must always, always, be kept loaded in preparation for a stealth strike.

To wit: one Friday, typing away at my computer at work, I smelt a sale. Flexing off twenty minutes early, MamaK and I hit the shops (N.B: true shoppers are most often loan wolves, mavericks acting without their platoon, stealth striking in isolation. Occasionally, the art of shopping is passed down through a bloodline, mother to daughter, who shop in teams or packs. This is how dynasties are born). Fortune the bold: shoes were on sale. Our first hit yielded five pairs of leather work shoes for $200. About to head to the car, MamaK suggested that perhaps another lap could yield further results. Never one to deny the instinct of a true shopper, we did another lap. Two more pairs of shoes, on an even more spectacular sale, were secured.

While I acknowledge that my purchase of seven pairs of shoes may be regarded as somewhat rash, I think it is more accurately a masterful display of the art of shopping, and a demonstration of tactical brilliance. For, as Canberra residents know, our supply chains are unreliable: just as you make hay while the sun shines, in this town, you always buy the shoes when they are on sale.