Farmer’s Market Fashion

My dear friend Mimi Goss and I have a standing date every Saturday morning with the Canberra Region Farmer’s Markets, to stock up on lovely fresh fruit and vegetables for the week.

Have you been? If not, you are missing out on, amongst other things, the cutest and most kitschy cherry bags. See below.



Apart from being fantastic fun, the markets are the best place in town to go to for cheap, excellent produce from the local region. Without going too far into the area of ethical consumption – that’s more Virginia Boots’s area – it’s a nice feeling to know that the dollars you spend at the markets are going straight to the farmer who grew the produce you’re buying, rather than your dollars going to Mr Coles or Mr Woolworths and a few measly cents to Mr Farmer.



But there are a few downsides to the markets. Firstly, you need to get there early, because the hipsters invade after 8.30am, complete with babies and baskets and ironic glasses, and with endless comparisons of the ‘Can-Bra’ markets to the ‘Mel-Bun’ markets (Mel-Bun, of course, being unsurpassable in the hipster stakes). Secondly, you will have to carry all of your fruit and veg to the car, which, by the time I’ve stocked up for the week, is a heavy task. Finally, you will have to work out, at a very early hour on a Saturday, What To Wear To The Markets.

In a combined solution to all three of the above problems, Mimi and I have developed a strategy of getting in early, with cute carry bags, and in outfits that, whilst not entirely hipster, are hip enough to trick the invading hipster hordes into believing that, although we may not be one of them, we’re certainly formidable enough in our style to warrant not being taken out by a side-swipe of an organic wicker basket. In short, dear friends, we’ve perfected Farmers Market Fashion.




As you can see in the above picture of some of my favourite Farmer’s Market Fashions, there’s a strong emphasis on jersey –just as comfortable as pyjamas – which is an important thing to consider at 7.30am on a Saturday. Washability is also paramount, as organic produce oftentimes means wash-it-yourself produce-which-likes-to-dirty-your-clothes. A burst of colour, a cute pattern, or some funky stripes will help keep you visible, particularly when you are re-grouping with your shopping buddy at the HOT bakery, where the tastiest…croissants…hang out.

Complete the look with one or two canvas totes with funky prints, and you’re in clover.




The Canberra Region Farmer’s Markets run every Saturday from about 7.30am onwards, at the Epic Markets, off the Federal Highway. They will be open next Saturday (18 December), but will be closed until 15 January for the holiday period. This post, although gushy, was in no way a paid advertisement or endorsement of the Farmer’s Markets – just a suggestion from one savvy shopper to another! Enjoy!